Challenges faced by CDP Platforms – Introduction to Customer Data Platform
Although CDPs solve a lot of challenges around creating a unique customer profile, they still suffer from different challenges. There are a multitude of CDP …
Tracking Plan, Event Tracking, and Event Streaming – Introduction to Customer Data Platform
Apart from marketing, one of the major use cases of a CDP is user tracking. Product managers need to understand how users are interacting with …
The High-Level Workflow of a CDP Platform – Introduction to Customer Data Platform
Now that you understand the basic concepts of the workings of a CDP platform, it is time to introduce the high-level workflow of a CDP …
Types of CDP – Introduction to Customer Data Platform
Since the origin of data platforms, there have been many developments in this field. Different platforms have come and gone. Some stayed back, modified to …
Classification of Data based on the Nature of the Data Collected – Introduction to Customer Data Platform-2
Identity resolution is done using identity stitching, also called user stitching. It is a process through which we collate and tie or stitch together matching …
Classification of Data based on the Nature of the Data Collected – Introduction to Customer Data Platform-1
Based on the nature of the data collected, data can be divided into four major types: These four types of data can come from first-party, …
Data types handled by CDPs – Introduction to Customer Data Platform
We can classify data in different ways. The classification of data also depends on the use case at hand. To understand CDPs better, we need …
How a CDP solves Customer Data Problems for Companies – Introduction to Customer Data Platform
Now that we appreciate the problems faced by enterprises due to the lack of a single repository of customer data; let us see how CDPs …
Challenges Faced by Companies due to the Lack of a Single Source of Truth – Introduction to Customer Data Platform
In this digital world we are living in, customers expect a lot from businesses. If you are in the B2C business, customers expect great buying …
Introduction – Introduction to Customer Data Platform
This chapter introduces the reader to the concept of Customer Data Platform (CDP) and its importance today. Readers will be able to understand the challenges …