How a CDP solves Customer Data Problems for Companies – Introduction to Customer Data Platform
Now that we appreciate the problems faced by enterprises due to the lack of a single repository of customer data; let us see how CDPs …
Data Visualization and Analysis
Introduction – Introduction to Customer Data Platform
This chapter introduces the reader to the concept of Customer Data Platform (CDP) and its importance today. Readers will be able to understand the challenges …
Conclusion – Introducing Salesforce Platform
We are excited to understand in more detail, and we hope you are too. But before we go to the topic of Salesforce Data Cloud, …