Data Cloud for Commerce – Adhering to AWS Well-Architected Principles
If there is one place where real-time data matters, it is in e-commerce. Real-time data can be the difference between someone buying a product or …
Data Visualization and Analysis
Key Technical Benefits Offered by the Salesforce Data Cloud Platform – Salesforce Data Cloud Architecture-1
We have already discussed the business benefits offered by Salesforce Data Cloud. Let us now look at the technical benefits offered by the platform (see …
Storage – Salesforce Data Cloud Architecture
Starting with the storage block, data is stored in Data Cloud in the Parquet file format in Amazon S3. Parquet is a columnar storage that …
Making Customer 360 Real-time through Salesforce Data Cloud – Going beyond CDP: Salesforce Data Cloud
As discussed earlier, Salesforce Data Cloud brings together the real-time customer 360 vision for Salesforce (Figure 3.19). Figure 3.19: Salesforce 360 vision Powered by AWS, …
A High-level view of how Salesforce Data Cloud works– Going beyond CDP: Salesforce Data Cloud-1
Now we will understand the high-level working of Salesforce Data Cloud. We have already introduced you to the concepts required for understanding the high-level overview, …
Business use cases for Salesforce Data Cloud – Going beyond CDP: Salesforce Data Cloud
We have talked about Salesforce Data Cloud and how it solves some of the challenges faced by CDPs. But we are yet to discuss what …
Challenges faced by CDP Platforms – Introduction to Customer Data Platform
Although CDPs solve a lot of challenges around creating a unique customer profile, they still suffer from different challenges. There are a multitude of CDP …
Classification of Data based on the Nature of the Data Collected – Introduction to Customer Data Platform-2
Identity resolution is done using identity stitching, also called user stitching. It is a process through which we collate and tie or stitch together matching …
Classification of Data based on the Nature of the Data Collected – Introduction to Customer Data Platform-1
Based on the nature of the data collected, data can be divided into four major types: These four types of data can come from first-party, …
Data types handled by CDPs – Introduction to Customer Data Platform
We can classify data in different ways. The classification of data also depends on the use case at hand. To understand CDPs better, we need …