Data Cloud for Commerce – Adhering to AWS Well-Architected Principles
If there is one place where real-time data matters, it is in e-commerce. Real-time data can be the difference between someone buying a product or …
Data types handled by CDPs
Offered by the Salesforce Data Cloud Platform – Salesforce Data Cloud Architecture-2
These integration options offered by Salesforce Data Cloud ensure flexibility, customization, and interoperability with other technologies and workflows, enabling you to leverage your existing tools …
CDP Processing – Salesforce Data Cloud Architecture
CDP processing enables Data Cloud to perform many CDP functions like identity resolution, segmentation, real-time profiles, query services, Einstein predictions, and activations. Activation Channels Salesforce …
Points to Remember – Going beyond CDP: Salesforce Data Cloud
In an equation, it looks something like this: CDP + Real-time data capabilities = Salesforce Data Cloud With the addition of Data Cloud to the …
A High-level view of how Salesforce Data Cloud works– Going beyond CDP: Salesforce Data Cloud-1
Now we will understand the high-level working of Salesforce Data Cloud. We have already introduced you to the concepts required for understanding the high-level overview, …
Key Concepts for understanding how Salesforce Data Cloud works– Going beyond CDP: Salesforce Data Cloud
We understand now that Data Cloud is a powerful CDP tool. To better understand the high-level overview of Data Cloud, we need to understand a …
Problems solved by Salesforce Data Cloud addition to the Salesforce Ecosystem – Going beyond CDP: Salesforce Data Cloud
Let us again discuss the different challenges faced by modern CDP tools and how Salesforce Data Cloud solves them. Challenge 1: Inability to Scale Solution: …
Tracking Plan, Event Tracking, and Event Streaming – Introduction to Customer Data Platform
Apart from marketing, one of the major use cases of a CDP is user tracking. Product managers need to understand how users are interacting with …
Classification of Data based on the Nature of the Data Collected – Introduction to Customer Data Platform-2
Identity resolution is done using identity stitching, also called user stitching. It is a process through which we collate and tie or stitch together matching …
Introduction – Introduction to Customer Data Platform
This chapter introduces the reader to the concept of Customer Data Platform (CDP) and its importance today. Readers will be able to understand the challenges …