Classification of Data based on the Nature of the Data Collected – Introduction to Customer Data Platform-1
Based on the nature of the data collected, data can be divided into four major types: These four types of data can come from first-party, …
Data Cloud for Service
How a CDP solves Customer Data Problems for Companies – Introduction to Customer Data Platform
Now that we appreciate the problems faced by enterprises due to the lack of a single repository of customer data; let us see how CDPs …
Challenges Faced by Companies due to the Lack of a Single Source of Truth – Introduction to Customer Data Platform
In this digital world we are living in, customers expect a lot from businesses. If you are in the B2C business, customers expect great buying …
Introduction – Introduction to Customer Data Platform
This chapter introduces the reader to the concept of Customer Data Platform (CDP) and its importance today. Readers will be able to understand the challenges …
Conclusion – Introducing Salesforce Platform
We are excited to understand in more detail, and we hope you are too. But before we go to the topic of Salesforce Data Cloud, …