Challenges faced by CDP Platforms
Challenges faced by CDP Platforms

Key Concepts for understanding how Salesforce Data Cloud works– Going beyond CDP: Salesforce Data Cloud

We understand now that Data Cloud is a powerful CDP tool. To better understand the high-level overview of Data Cloud, we need to understand a …

Challenges Faced by Companies due to the Lack of a Single Source of Truth – Introduction to Customer Data Platform

In this digital world we are living in, customers expect a lot from businesses. If you are in the B2C business, customers expect great buying …