Key Concepts for understanding how Salesforce Data Cloud works– Going beyond CDP: Salesforce Data Cloud
We understand now that Data Cloud is a powerful CDP tool. To better understand the high-level overview of Data Cloud, we need to understand a …
Challenges faced by CDP Platforms
Conclusion – Introduction to Customer Data Platform
This brings us to the end of this chapter. We had a lot to cover here, and it is natural to get overwhelmed by the …
Types of CDP – Introduction to Customer Data Platform
Since the origin of data platforms, there have been many developments in this field. Different platforms have come and gone. Some stayed back, modified to …
Data types handled by CDPs – Introduction to Customer Data Platform
We can classify data in different ways. The classification of data also depends on the use case at hand. To understand CDPs better, we need …
Challenges Faced by Companies due to the Lack of a Single Source of Truth – Introduction to Customer Data Platform
In this digital world we are living in, customers expect a lot from businesses. If you are in the B2C business, customers expect great buying …
Conclusion – Introducing Salesforce Platform
We are excited to understand in more detail, and we hope you are too. But before we go to the topic of Salesforce Data Cloud, …