Data Cloud for Commerce – Adhering to AWS Well-Architected Principles
If there is one place where real-time data matters, it is in e-commerce. Real-time data can be the difference between someone buying a product or …
Challenges faced by CDP Platforms
Data Cloud for Service – Salesforce Data Cloud Architecture
Service Cloud is now powered by Data Cloud’s real-time data. Contact Center Data Cloud serves as your central hub for all customer-related activities. Through the …
Data Visualization and Analysis – Salesforce Data Cloud Architecture
Salesforce Data Cloud provides a data visualization and analysis layer. It can connect with different BI tools and enable users to analyze customer data in …
CDP Processing – Salesforce Data Cloud Architecture
CDP processing enables Data Cloud to perform many CDP functions like identity resolution, segmentation, real-time profiles, query services, Einstein predictions, and activations. Activation Channels Salesforce …
Storage – Salesforce Data Cloud Architecture
Starting with the storage block, data is stored in Data Cloud in the Parquet file format in Amazon S3. Parquet is a columnar storage that …
Introduction – Salesforce Data Cloud Architecture
This chapter introduces the reader to the Salesforce Data Cloud architecture. We will delve into a detailed examination of the key building blocks of Salesforce …
Points to Remember – Going beyond CDP: Salesforce Data Cloud
In an equation, it looks something like this: CDP + Real-time data capabilities = Salesforce Data Cloud With the addition of Data Cloud to the …
Making Customer 360 Real-time through Salesforce Data Cloud – Going beyond CDP: Salesforce Data Cloud
As discussed earlier, Salesforce Data Cloud brings together the real-time customer 360 vision for Salesforce (Figure 3.19). Figure 3.19: Salesforce 360 vision Powered by AWS, …
A High-level view of how Salesforce Data Cloud works– Going beyond CDP: Salesforce Data Cloud-2
Data spaces help to separate customer data from different business units logically. Data Spaces allow Admins to organize their real-time Data Cloud data into secure, …
A High-level view of how Salesforce Data Cloud works– Going beyond CDP: Salesforce Data Cloud-1
Now we will understand the high-level working of Salesforce Data Cloud. We have already introduced you to the concepts required for understanding the high-level overview, …