We are excited to understand in more detail, and we hope you are too. But before we go to the topic of Salesforce Data Cloud, we would like to introduce and understand the working of a customer data platform. That is what comes in the next chapter.
Before moving on to the next chapter, let us summarize what we learned here:
- A CRM is a technology for managing all your company’s relationships and interactions with customers and potential customers
- Salesforce is a cloud-based CRM platform that helps businesses manage customer relationships effortlessly
- Salesforce has different products catering to different business use cases, like Sales cloud for sales, service cloud for service, marketing cloud for marketing, and Salesforce Data Cloud for customer data management, among others
- Salesforce is easy to use and customize for business users using its point and click based development tools. Although custom coding is also available for Salesforce developers
- Salesforce provides industry best practices when it comes to data security and data storage
- Salesforce Data Cloud Customer Data Cloud or commonly known as Salesforce Data Cloud, is a cloud-based CDP platform that helps to unify customer data
If you can answer the following questions and explain them to someone who has not read the book, consider yourself knowledgeable enough to proceed to the next chapter:
- What is meant by a CRM platform, and why do businesses depend on it?
- Which is the most popular CRM platform today?
- What are the different Salesforce products that are meant for business enterprises?
- Explain the Salesforce architecture.
- What data model does Salesforce have?
- How does Salesforce ensure data security and data privacy?
- What is the need for a product like Salesforce Data Cloud?
If you wish to read more about Salesforce than what we could cover here, please go to the following links or resources: